My presentation seeks to create a culture and idea about biking that has less to do with recreational hobbies and more to do with a lifestyle, a mode of transport, and a culture. I will give a presentation about biking detailing the reasons why biking is an essential part of a sustainable society. There is a large car culture in America. So much so that there are magazines, TV shows and parades celebrating it. Cars culture represents individualism, the rugged American dream and the abundance of cheap oil we once had. Bikes represent the antithesis of cars. Bikes are collectivist, you can ride together, you see the landscape and the community in which you ride and you do not need to pay anyone to get anywhere. Biking is total freedom. Now we are at a time more than ever that a shift in lifestyle and infrastructure must occur. Unfortunately the transition from an economy run on cheap oil to more human powered transport is difficult to envision. I want to show others that biking is not just about people clad in spandex and fancy gear. It is about you, me, and everyone in between. Bike culture exists; it is just few see it yet.