Robert Ellis Cochran
Robert is currently a senior at Southern Oregon University, scheduled to receive a baccalaureate of science degree in June 2013, and is anticipating graduating Cum Laude in human communication. Interactive media, visual, and environmental communication are some of Robert's other interests in communication studies. Robert's long-term academic goal is to earn a Ph.D. in rhetorical studies. Robert enjoys applying what he learns in the academic setting into the real-world environment.
Robert is very interested in zoological parks and has engaged in over two thousand hours in the past six years working beside animal care staff and other zoo professionals. In addition, Robert worked as an animal caretaker at a zoo. This scholar's continual involvement with zoological parks is demonstrative of his appreciation of wildlife conservation and education. It is Robert's research interest to identify, study, and improve how zoological and similar collection-based institutions utilize interpretive exhibitions to generate public awareness on conservation, education, and endangered species programming.
|Robert holding a flamingo|
Robert understands the importance of cultivating the general public's impressions, regarding the roles, purposes, and image of modern zoos. A wealth of information flows through the forms of exhibit signage, docent interpretive stations, and interactive media all of which are introduced to educate today’s zoo visitor. Determining how zoological parks rely on these and similar forms of appeals to enhance the learning experience of the zoo guests are one of several critical processes which stem from Robert’s research.
Through enhanced communication, the public can be educated through zoological institutions about the loss of wildlife and moved to action to help save some of the world's most threatened wildlife species. It is here that wildlife organizations and endangered species research programs rely on the creativity, effectiveness, and transferring of messages, in order to maintain annual support from the public.
Dr. Alena Ruggerio, Communication
SOU McNair Scholars Journal Spring 2012 – Vol. 8
2011 McNair Scholar Symposium
|Presentation: The Discovery of Functions Performed by American Zoos for Public Appeal (PDF)|
Honors Curriculum for Academically Accomplished Students at Cosumnes River College
Robert participated in the Honors Curriculum for Academically Accomplished Students at Cosumnes River College and had the opportunity to appear in a video featuring the program.
To view it, please click on this link: http://www.crc.losrios.edu/Areas_of_Study/Honors.htm