Interactive Marketing and E-Commerce
Interactive Marketing and E-Commerce
Chuck Jaeger, Business, Coordinator, Program Coordinator
The course requirements for the Certificate in Interactive Marketing and E-Commerce are designed to equip students with the necessary marketing, computer technology, design, and multimedia skills to succeed in Internet marketing and e-commerce. Graduates of the certificate program possess the technical skills to work with information technology and Web technology groups in business, government, and educational settings. The certificate program is open to both current and postbaccalaureate students. Note: This certificate is subject to approval by the State Board of Higher Education.
Curriculum
Program Prerequisites
| Business Computer Applications (BA 131) | |
| Elementary Statistics (Mth 243) | |
| Programming 1 (CS 200) | |
| Marketing (BA 330) |
Core Requirements (24 credits)
| Advanced Business Applications of Databases (BA 384) or Databases (CS 360) | 4 |
| Direct Marketing (BA 435/535) | 4 |
| Internet Marketing and E-Commerce (BA 436/536) | 4 |
| Programming II (CS 257) | 4 |
| Introduction to Multimedia (AM 233) | 4 |
| Web Authoring (AM 337) | 4 |
Electives (8 credits)
| Special Topics (BA/CS 407)1 | 4 |
| Practicum (BA 409)12 | 4 |
| Applied Business Research (BA 428)12 | 4 |
| Business Planning (BA 499)12 | 4 |
| Design for Multimedia (AM 334) | 4 |
| Web Interface Design, Graphics, and Animation (AM 338) | 4 |
| Graphic Design (Art 344)2 | 4 |
| Digital Interactive Studio (Art 351)2 | 4 |
| Client-Server (CS 432)2 | 4 |
| Corporate Web Development (CS 433)2 | 4 |
| Computer Imaging (CS 315) | 4 |
| 1 | Must be in a related area and be approved in advance by the certificate advisor. |
| 2 | These courses have one or more prerequisites that are not included in the certificate curriculum, but are included in corresponding major or minor requirements. |