Interactive Marketing and E-Commerce / 2003 - 2004 Catalog
 
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Interactive Marketing and E-Commerce

Chuck Jaeger, Program Coordinator

The course requirements for the Certificate in Interactive Marketing and E-Commerce are designed to equip students with the necessary marketing, computer technology, design, and multimedia skills to succeed in Internet marketing and e-commerce. Graduates of the certificate program possess the technical skills to work with information technology and Web technology groups in business, government, and educational settings. The certificate program is open to both current and postbaccalaureate students. Note: This certificate is subject to approval by the State Board of Higher Education.

Curriculum


Program Prerequisites

Business Computer Applications (BA 131)
Elementary Statistics (Mth 243)
Programming 1 (CIS 200)
Marketing (BA 330)


Core Requirements (24 credits)

Advanced Business Applications of Databases (BA 384) or Databases (CIS 360)4
Direct Marketing (BA 435/535)4
Internet Marketing and E-Commerce (BA 436/536)4
Programming II (CS 257)4
Introduction to Multimedia (AM 233)4
Web Authoring (AM 337)4


Electives (8 credits)

Special Topics (BA/CS/CIS 407)14
Practicum (BA 409)124
Applied Business Research (BA 428)124
Business Planning (BA 499)124
Design for Multimedia (AM 334)4
Web Interface Design, Graphics, and Animation (AM 338)4
Graphic Design I (Art 244)24
Digital Illustration (Art 306)24
Client-Server (CIS 432)24
Corporate Web Development (CIS 433)24
Computer Imaging (CIS 420)4

--- Footnotes ---
1Must be in a related area and be approved in advance by the certificate advisor.
2These courses have one or more prerequisites that are not included in the certificate curriculum, but are included in corresponding major or minor requirements.
S O U LOGO

While every effort is made to ensure the accuracy of the information in this catalog, Southern Oregon University and the Oregon State Board of Higher Education have the right to make changes at any time without prior notice. This catalog is not a contract between Southern Oregon University and current or prospective students.

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