SOUTHERN OREGON UNIVERSITY   2000-2001 Catalog
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Business Administration Courses

See Course Prerequisites Policy.

 

Lower Division Courses

BA 111 Introduction to Business

4 credits
Surveys business organizations, operations, and management. Orients students to the major functional areas of business. Recommended for freshmen and sophomores without significant business experience.

BA 121 Introduction to Accounting

4 credits
Introduces the basic concepts and practices of accounting. Includes study of the recordkeeping, accounting systems, and information reporting requirements of small business and professional practices. Practitioner-taught.

BA 131 Business Computer Applications

4 credits
Introduces basic computer concepts, software applications, and hardware processing. Students acquire basic competency by using microcomputer applications in operating environments, word processing, spreadsheets, and presentation software. Instruction methods include lecture, demonstration, and hands-on application. Required business core course to be taken in the freshman year.

BA 199 Special Studies

Credit to be arranged

BA 201 Orientation to the School of Business

1 credit

Designed to present an overview of business principles and to identify and demonstrate the points at which the knowledge will be gained during the student's business education. Students are introduced to School of Business concentrations, core class topics and objectives, writing and presentation standards, the business plan capstone class, and the faculty. Required business core course to be taken in the sophomore year. BA 211, 213 recommended. Prerequisite: BA 131.

BA 209 Practicum

1-4 credits

BA 211, 213 Accounting Information I & II

4 credits each

Examines the uses of fundamental accounting information for economic decision making. Students consider financial and managerial accounting concepts from the perspectives of owners, managers, creditors, governmental agencies, and charitable organizations. Covers professional regulations and ethical standards, auditing, international accounting, and accounting research. Prerequisite: BA 131; BA 211 is a prerequisite to BA 213.

BA 214 The Accounting Bridge

1 credit

Designed as a self-study course to reinforce technical accounting applications. Students are required to complete an interactive computer package that demonstrates their understanding of double-entry accounting and a variety of financial accounting functions as they relate to the preparation of financial statements. Designed primarily for, but not limited to, students planning to major in accounting. Prerequisites: BA 131 and 211.

BA 272 Career Planning

4 credits
Surveys career selection and job placement issues and techniques, trends, and opportunities. Topics include interest testing, career paths, Internet career resources, high-demand areas, résumé development, company research skills, and other areas from both an organizational and personal perspective. Recommended for any student, freshman through senior.

BA 282 Applied Business Statistics

4 credits

Covers statistical techniques and concepts used in analyzing collected data or predicting future business outcomes. Emphasizes the understanding and application of hypothesis testing, regression, time series, chi square, and other nonparametric techniques. The case method is used to apply statistical techniques to business data incorporating computer analysis. Prerequisite: Mth 243.

Upper Division Courses

Key to numbering system for upper division courses:

BA 310 Hotel & Motel Operations

4 credits
Explores the organization and operations of hotels and their various departments, with an emphasis on the techniques and tools of management. Introduces students to technology-based property management systems and their application to hotels.

BA 311 Food & Beverage Management

4 credits
Focuses on the principles of food and beverage management, from concept to operation. Detailed overview of the components of food service systems, including purchasing, menu- planning, production, service, sanitation, cost controls, and quality assurance.

BA 312 Hospitality and Tourism Marketing

4 credits
Focuses on how the special nature of service affects the development of marketing strategies in hospitality and tourism organizations. Emphasizes key variables in corporate and property-level management and their proper application in developing strategic and marketing plans. Prerequisites: BA 310 and 311.

BA 313 Hospitality Human Resource Management

4 credits
Provides an overview of human resource management and organizational behavior. Emphasizes the link between specific activities and substantive issues or situations future hospitality managers will face. Includes services job design, motivation, and reward structures. Prerequisites: BA 310 and 311.

BA 314 Hospitality Accounting and Financial Management

4 credits
Integrates financial accounting, managerial accounting, and finance. Applies the interpretive and analytical skills of each area to hospitality industry situations. Prerequisites: BA 310 and 311.

BA 315 Seminar in Hospitality and Tourism

4 credits

Covers all aspects of planning, design, construction, and management of physical facilities. Students learn hotel and food service facility design through project development. Discusses the design fundamentals appropriate for all aspects of the hospitality industry, including hotels, restaurants, casinos, conference centers, cafeterias, kitchens, and private clubs. Prerequisites: BA 310 and 311.

BA 330 Marketing

4 credits
Introduction to the establishment of a specific target market and the subsequent development of a product or service, pricing strategies, promotional
strategies, and channels of distribution designed to satisfy the needs of the market.

BA 331 Consumer Motivation and Behavior

4 credits

Applies psychological, sociological, and business principles to the explanation of consumer behavior. Explains the marketing strategy plan through examination of motivation, perception, and learning principles. Discusses consumer behavior case problems. Prerequisite: BA 330.

BA 332 Promotion Policy

4 credits
Addresses the management viewpoint of the interaction among advertising, salesmanship, public relations, and other communication tools in the marketing process. Gives students opportunities to make managerial decisions about how to influence consumers. Prerequisite: BA 330.

BA 351, 352, 353 Intermediate Accounting

4 credits each
A comprehensive study of generally accepted accounting principles and conventional procedures for the measurement of income and the presentation of financial data. Emphasizes accounting theory and the application of such theory to significant business transactions and preparation of general purpose financial statements. Courses must be taken in sequence. Open to nonadmitted students. Prerequisites: BA 211, 213 and 214.

BA 370 Business Law

4 credits
Examines the basic subjects of torts (personal and property damage) and contracts from both business and consumer viewpoints. The investigation of torts addresses fundamental negligence, warrant (purchase of goods), and product liability theories with typical defenses made. Covers general contract law but is oriented toward understanding when a deal to be upheld is legally valid.

BA 374 Organizational Behavior and Management

4 credits
Introductory survey of the principles of management. Provides an understanding of all managerial types — domestic and international, public and private, small and large. A systems approach to the managerial functions of planning, leading, organizing, controlling, and staffing.

BA 380 Operations Management

4 credits
Studies service and manufacturing industries, with an emphasis on management applications. Students use computers for problem solving when applicable. Topics include quality concepts, just-in-time, productivity, product design, scheduling, forecasting, capacity planning, facility layout, work measurement and design, and materials requirements planning.

BA 382 Management Information Systems

4 credits
Applies information sciences to business problem topics, including basic information system design and database concepts, information economics and choice making, systems management, and strategic issues. The case method is used to develop analytical and presentation skills in information systems topics. Participants should be familiar with basic microcomputer applications.

BA 385 Principles of Finance

4 credits
Presents the fundamentals of time-value-of-money and the application of net present value decision-making techniques to a variety of business situations. Topics may include the valuation of stocks and bonds, capital budgeting, the principles of risk and return, and the cost of capital and capital structure. Designed for all business majors.

BA 399 Special Studies

Credit to be arranged

BA 401/501 Research

Credit to be arranged

Students discuss research methods and select projects. They continue research on a selected problem and report findings by end of the academic year, when findings and implications are discussed. Prerequisite: BA 428.

BA 403/503 Thesis

Credit to be arranged

BA 405/505 Reading and Conference

Credit to be arranged

Supervised work in some field of special application and interest. Subject must be approved by professor in charge. Prerequisite: consent of instructor.

BA 407/507 Seminar

Credit to be arranged

BA 408/508 Workshop

Credit to be arranged

BA 409/509 Practicum

Credit to be arranged

Usually taken in the senior year.

BA 410/510 Special Topics

1-4 credits

BA 420 Real Estate Finance and Development

4 credits
A study of real estate risks, mortgages, trusts, deeds, contracts, and financing, including the relationship between location and value and patterns of urban land use. Emphasizes financial decision making regarding real property, property management, subdivision, and land development. Practitioner-taught. Prerequisites: BA 370 and 385.

BA 427 Business Policy and Strategy

4 credits
Comprehensive capstone course with a major writing component. Presents the basic processes required to analyze, plan, and implement business strategy in a competitive market system. Emphasizes the development of skills for integrating complex data into a plan of action used to direct a firm. Concepts learned in management, marketing, operations management, finance, accounting, and economics courses are used to analyze case studies and development plans. Prerequisites: all upper division courses in the business core.

BA 428 Applied Business Research

4 credits
Comprehensive capstone course with a major writing component. Applies decision-making tools and research methodology to retail, service, community, and industrial areas. Research methods and procedures, problem identification, data collection, data analysis, and recommended solutions are applied to real organizational situations and projects. Prerequisites: at least 36 credits in upper division business administration, including all other upper division business core courses, and at least a 2.5 GPA in business administration coursework at SOU. Required of all business administration majors using the 1997 catalog or earlier.

BA 429/529 Case Problems

4 credits
Case studies of various functional areas of business and management that illustrate application of principles and specific practical situations confronting managers. Topics specified when offered; students may receive credit for each different functional area course offering. Prerequisites: 15 upper division credits in business administration. In addition, each offering has specified requirements.

BA 433 Advanced Sales Techniques

4 credits
Applies proven techniques to different types of selling situations. Students are expected to role-play client/salesperson relationships in retail and nonretail situations. In-class presentations are videotaped and critiqued in a conference with the student. A personal sales presentation to an off-campus business is also required. Selling experience preferred but not required.

BA 434/534 Sales Management

4 credits
Explores activities involved in managing a sales force. Includes recruiting, selection, training, compensation, supervision, and motivation. Planning areas comprise forecasting, budgeting, and territories. Also examines sales analysis and control. Prerequisite: BA 330.

BA 435/535 Direct Marketing

4 credits
Advanced course in all aspects of direct marketing, with an emphasis on catalog marketing. Includes methods of distribution, specific forms of advertising, database management, and a unique profit model. Also includes direct marketing for nonprofit organizations, telemarketing, business-to-business direct marketing, and direct mail marketing to consumers. Local direct marketing companies are used as examples. Open to nonadmitted business students and nonbusiness majors. Prerequisite: BA 330.

BA 437/537 Psychology Applied to Marketing

4 credits
Designed for business majors and anyone interested in learning how psychology is practically applied to the marketing areas of advertising, merchandising, selling, and package and label design. Admission to School of Business not required.

BA 441/541 Marketing Channels Management

4 credits
Covers formulation of channel objectives and strategies, along with appropriate tactics, policies, and practices. Emphasizes factors to consider in the choice of channel intermediaries and elements involved in an effective physical distribution system. Addresses marketing functions commonly assigned to or shared with intermediaries and issues pertaining to inventory distribution and control, order processing, customer service, and establishment of cost-effective transportation systems. Particular emphasis is on a total system approach, viewed from a managerial perspective with practical business application. Prerequisite: BA 330.

BA 444/544 New Product Development

4 credits
Analyzes the process, organizational interaction, and strategic concepts that govern the development of new products and services. Involves the formation of rough ideas through market and financial analysis for the development and marketing of a product. Actual development of an innovative product marketing plan serves as the course project. Prerequisites: BA 330 and senior standing.

BA 445/545 Business Marketing

4 credits
Examines the significant differences between marketing to industrial organizations and consumer retailing. Focuses on industrial buying practices, market segmentation techniques, formation of an effective marketing mix, and the impact of technology and innovation on marketing strategy. Prerequisite: BA 330.

BA 446/546 Retail Management

4 credits
Examines market strategy planning for retail management. Major emphasis is on small- to medium-sized retail business plans. Discusses retail management case problems. Prerequisites: BA 330 and 331.

BA 447/547 International Marketing

4 credits
Examines the managerial marketing policies and practices of firms marketing their products and services in foreign countries. Provides an analytical survey of institutions, functions, policies, and practices in international marketing. Emphasizes marketing activities as they relate to market structure and marketing environment. Prerequisite: BA 330.

BA 451/551 Cost Accounting I

4 credits
A comprehensive study of the development, presentation, and interpretation of cost information for management. Emphasizes cost behavior and control, standard costs, and cost accounting systems. Prerequisite: BA 213. Not applicable to MBA degree programs.

BA 452/552 Cost Accounting II

4 credits
Continues the study of cost information for use by management. Emphasizes profit planning and budgeting, accumulation and allocation of costs for specific decisions, and quantitative techniques employed in cost and managerial accounting. Prerequisite: BA 451/551.

BA 454/554 Accounting Information Systems

4 credits
Examines the systems used for the accumulation, classification, processing, analysis, and reporting of accounting data, including controls necessary for information security, data integrity, and system auditability. Incorporates extensive use of microcomputer applications. Prerequisites: BA 351, 352, 353.

BA 455/555 Auditing I

4 credits
Studies the auditing theory and standards followed by certified public accountants when examining financial statements of business organizations. Includes coverage of the environment, objectives, and professional nature of auditing and the concepts of testing, sampling, evidence collection, and reporting. Addresses compilation and review activities performed for smaller firms. Prerequisites: BA 351, 352, 353.

BA 456/556 Auditing II

4 credits
Continues the study of auditing theory and standards. Includes practical application of auditing concepts and procedures; preparation of audit programs, work papers, and reports; and computerized applications for the examination of financial statements. Prerequisite: BA 455/555.

BA 457, 458, 459 Advanced Accounting and Income Tax Procedures

4 credits each
A sequence of three courses that examines entities (e.g., individuals, partnerships, corporations, estates, and trusts) for the purpose of developing concepts and introducing principles and philosophies of the federal tax system and its impact on financial transactions. Emphasizes the handling of business combinations, investment ownership, and the preparation of consolidated financial statements. Provides a comprehensive review of international transactions, foreign currency risks, and financial reporting of multinational companies. Covers segment and interim reporting and the intricacies of tax planning and research. Prerequisites: BA 351, 352, 353.

BA 460/560 Governmental and Institutional Accounting

4 credits
Offers an in-depth study of the theory and techniques of accounting for governmental and not-for-profit organizations using the principles of fund accounting. Emphasizes the reporting requirements of these organizations and controlling financial operations through the use of fund accounting. Prerequisites: BA 131 and 211.

469/569 Advanced Accounting Theory

4 credits
Offers an in-depth theoretical examination of current accounting issues. Includes readings from the periodical literature, a review of recent CPA theory questions, and a study of pronouncements of the financial accounting standards board and predecessor standard-setting bodies. Students write a short term paper on a theoretical topic of their choice. Prerequisites: BA 351, 352, 353.

BA 470 Financial Markets and Institutions

4 credits

Primarily focuses on depository financial institutions and the markets in which they operate. Topics include the risk and term structure of interest rates, innovation in financial markets and institutions, government regulation, and techniques of modern financial institution management.

BA 471/571 Financial Management

4 credits
Students use the case study method as they apply the tools and techniques developed in BA 385 to solve multifaceted corporate financial problems. Case studies may involve capital budgeting, cost of capital, dividend and investment decisions, mergers and acquisitions, or multinational corporate financial decision making. Prerequisite: BA 385.

BA 472/572 Investments

4 credits
Analyzes basic investment instruments such as stocks, bonds, mutual funds, and options. Investigates and applies such topics as efficient markets, the risk/return relationship, and modern portfolio theory to investment vehicles in the construction of financial portfolios. Prerequisite: BA 385.

BA 473/573 International Financial Management

4 credits
Applies financial management concepts to investment, financing, and managerial control decisions undertaken by multinational firms. Emphasizes the institutional environment of monetary arrangements, financial intermediary organizations, and balance of payment considerations that affect the international flow of capital. Prerequisite: BA 385.

BA 476/576 Business Ethics

4 credits
Provides a value analysis of the role of business and personal ethics within the organizational environment. Students are exposed to ethical theories, diverse economic systems, contemporary moral issues, actual cases, and concepts of justice and social responsibility. Open to nonadmitted business students and nonbusiness majors.

BA 477/577 International Business

4 credits
Introduces the international business environment. Discusses trade practices, public and private international institutions, foreign markets, and economic policies. Emphasizes understanding the diversity and management of multinational and international businesses. Prerequisite: BA 374.

BA 478/578 Corporate Law

4 credits
Studies the various forms of business formation, from sole proprietorships and partnerships (general and limited) to joint ventures and corporations. Explores the pros and cons of using each, including liability and risk considerations. Also covers agency law, principal and agent liability, shareholder rights, officer and director liability, and alternative dispute resolution (i.e., mediation and arbitration). Prerequisite: BA 370.

BA 479/579 Small Business Start-Up and Management

4 credits
Surveys start-up, operational, and special issues particular to small and new enterprises. Emphasizes the assessment of critical factors that lead to successful entrepreneurship. Students apply their learning to a personal business plan. Prerequisites: BA 330, 380, and 385.

BA 481/581 Principles of Human Resource Management

4 credits
Examines the personnel function and its relationship to the objectives of the organization. Analyzes personnel issues in selection, appraisal, and development of the work force. Surveys traditional administrative functions and trends in personnel management, including compensation and benefits, affirmative action, grievance handling, and other employee programs. Not applicable to MBA programs. Prerequisite: BA 374.

BA 482/582 Labor Relations

4 credits
Examines the laws governing employer-employee relationships, including common law, federal and state labor acts, administrative agencies, and union contracts. This legal relationship is studied within the broader context of historical trends, political policies, social expectations, and economic influences. Considers legal problems such as discrimination in employment, public employment, industrial health and safety, and minimum wages. BA 374 or Ec 325 recommended. (Cross-listed with Ec 482/582.)

BA 483/583 Japanese Management

4 credits
Study of Japanese management techniques in service and manufacturing organizations. Develops an understanding of Japanese culture, management philosophy, methods of doing business, and applications for American management. Topics include doing business in Japan, the Japanese distribution system, business custom, and living in Japan. A term project is required. Offered only in the summer. Admission to the School of Business is not required.

BA 485/585 Compensation Management

4 credits
Reviews the managerial, social, and economic issues related to the payment of benefits, wages, and salaries in business organizations. Special attention is paid to tradition and inertia, competitive market theory, engineering economics, cost accounting information, and equity determinants of compensation policy. Covers applicable federal and state legislation. Demonstrates computer software showing computer-assisted decision making. Prerequisite: BA 374.

BA 486/586 Personnel Selection, Appraisal, and Development Management

4 credits

Presents the staffing and development of personnel as a special problem in strategic planning and management. Considers appraisal part of the motivation process and a way of providing feedback to management on its investment in staff. Covers applicable federal and state legislation. Prerequisite: BA 374.

BA 487/587 Health, Safety, and Risk Management

4 credits
Explores issues, programs, analytical techniques, trends, and costs that impact an organization's insurance and safety needs. Covers risk analysis, employment benefit plans, liability exposure, laws and regulations, health enhancement, and safety management. Practitioner-taught.

BA 490/590 Purchasing Management

4 credits
Introduces the purchasing function in organizations. Studies purchasing and material management, including strategic considerations, sourcing, supplier relations, cost and price determination, negotiation, specifications and standardization, quality concepts, international purchasing, and ethics. Prerequisite: BA 374.

BA 493/593 Advanced Operations Management

4 credits
Introduces application and enhancement of operations management functions and techniques surveyed in BA 380. Uses business simulations and cases to develop critical thinking and decision-making abilities in service and manufacturing industries. Special emphasis is on world-class operations, total quality management, total preventive maintenance, just-in-time, and other current management techniques in the global economy. Not applicable to MBA degree programs. Prerequisite: BA 380.

BA 496/596 Management Science and Decision Making

4 credits
Explores quantitative models and optimization systems used in problem solving. Studies decision criteria, statistical decision making, linear programming, inventory control, PERT, and other techniques used in management applications. Not applicable to MBA degree programs. Prerequisites: BA 380, 382, and 385.

BA 498/598 Women's Issues in Management

4 credits
Designed for both women and men. Emphasizes the roles, concerns, and legal issues affecting female managers in public and private organizations. Uses a combination of relevant organizational behavior literature from the social sciences and humanities to raise awareness about women's issues in an organizational context. Offered only in the summer. Open to nonadmitted students and nonbusiness majors.

BA 499 Business Planning

4 credits
A comprehensive capstone course that integrates the concepts taught in the business core classes. Students exhibit their knowledge of these concepts by developing a viable business plan for an existing business or a planned entrepreneurial endeavor. This plan progresses from the selection of a target market to the structuring of an organization at the manufacturing, wholesale, or retail level. It involves creating a strategy that provides a desired product or service to the selected market in a consistent, competitive, and profitable manner. Prerequisites: all other business core courses and at least a 2.5 GPA in business administration coursework at SOU.

This material is from the 2000-2001
Southern Oregon University Catalog.

Page revised August 8, 2000
Copyright 2000, Southern Oregon University.
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