Master in Management
- Course Syllabi:
-
MM 512
Budget and Finance -
MM 513
Strategic Management -
MM 514
Practical Research, Analysis & Decision Making -
MM 515
Management Information Systems -
MM 516
Organizational Leadership & Communication -
MM 517
Human Resource Environment -
MM 518
Marketing for Private & Nonprofit Organizations -
MM 519
Legal Issues in Management -
MM 520
Orientation to Graduate Study for the Management Professional -
MM 521
Business, Government & Society -
MM 598
Capstone Project - Electives
-
Course Syllabus
Marketing for Private & Nonprofit Organizations
MM 518
Summer 2006
Joan M. McBee, DBA (abd)
552-8151
mcbeej@sou.edu
Required Text
STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS; Sixth Edition; Kotler, Philip and Andreasen, Alan R.; Prentice Hall 2003
Course Description
This course covers the planning and implementation of marketing strategies, case analysis, research in strategy applications, and evaluations of strategies in marketing decisions. The main emphasis is on solving actual marketing problems faced by diverse organizations.
Course Objectives
- Strengthen marketing decision-making skills and the ability to identify sound marketing strategies.
- Develop an increased understanding of what is required to achieve marketing success and to achieve a competitive advantage.
- Extend private sector marketing concepts and ideas to a nonprofit management environment.
- Discussion of current topics and events in marketing.
- Provide an emphasis on issues of ethical practices in marketing.
Content
- Developing a Customer-Centered Mind-Set
- The Strategic Marketing Planning Process
- Developing a Core Marketing Strategy: Segmenting the Market
- Understanding Consumer Behavior
- Developing a Core Marketing Strategy: Segmenting the Market
- Positioning the Organization
- Acquiring and Using Market Information
- Planning and Budgeting the Marketing Mix
- Managing Products and Services
- Managing Advertising and Sales Promotion
- Managing Public Media and Public Advocacy
- Marketing Evaluation and Control
Prerequisite
Admission to the Master in Management Program.
Evaluation
| Activity |
Points |
| Quizzes |
120 |
| Assignments |
100 |
| Term Project (3 parts) |
300 |
| Total Possible Points |
520 |
|
Grading |
|
|
A |
520 – 504 |
|
A- |
503 - 483 |
|
B+ |
482 – 452 |
|
B |
451 - 430 |
|
B- |
429 – 416 |
|
C+ |
415 – 400 |
|
C |
399 – 379 |
|
C- |
378 – 364 |
|
D |
363 – 312 |
