Faculty
Charles W. Jaeger, Associate Professor
Marketing
Coordinator: Certificate in Interactive Marketing and E-Commerce (CiMEC)
Office: Central Hall 140
Phone: (541) 552-6714
FAX: (541) 552-6715
Email: jaeger@sou.edu
Education:
Ph.D., 1991, Stanford University, Stanford, CA
MA, Stanford University, Stanford, CA
MAT, 1970, Colorado College, Colorado Springs, CO
BA, 1967, Philosophy, San Francisco State University, CA
Teaching:
BA330 Introduction to Marketing
BA 331 Consumer Motivation and Behavior
BA332 Advertising and Promotion
BA435/535 Direct Marketing
BA436/536 Internet Marketing
BA445/545 Business Marketing
BA447/547 International Marketing
BA407/507 Seminar in e-Commerce Issues
Charles W. Jaeger, PhD, Associate Professor, Marketing
Formerly with Stanford Data Center, IBM, Apple, and Silicon Valley start-ups in management roles, including C.E.O. B.A. San Francisco State University, M.A.T. Colorado College, M.A. and Ph.D. Stanford University
Research Interests:
Causal relationships between attitudes and behavior
Consumer behavior, customer lifetime value
Technology in business, Internet marketing, direct marketing
1 : 1 Marketing and changes in traditional marketing
Modeling complex structural relations (LISREL)
Spam, cyber-crime and cyber-terrorism
Related Work and Consulting:
Special Consultant to C.E.O., Bear Creek Corporation (Harry & David, Jackson & Perkins) for e-commerce and Internet marketing
Certificated Community College Teacher in Computer Science, State of California
Speaker at over 200 industry conferences
Member, Board of Directors, PowerMate Software LLC
Member, Board of Directors, Micro-Train International, Inc
