Certificate Programs
2008 - 2009 Catalog
Certificate in Interactive Marketing and E-Commerce
Chuck Jaeger (Business), 541-552-6714
The course requirements for the Certificate in Interactive Marketing and E-Commerce are designed to equip students with the necessary marketing, computer technology, design, and multimedia skills to succeed in direct and Internet marketing and e-commerce. Graduates of the certificate program possess the technical skills to work with information technology and web technology groups in business, government, and educational settings. The certificate program is open to undergraduate, graduate, and postbaccalaureate students.
The Certificate in Interactive Marketing and E-Commerce requires completion of 32 credits, consisting of six required courses and 8 elective credits. Transfer courses require an advisor's approval. All courses taken for the certificate must be completed with a grade of C or better. Students must maintain a minimum 2.5 GPA in all certificate courses.
Curriculum
Prerequisites
| Business Computer Applications (BA 131) | |
| Elementary Statistics (MTH 243) | |
| Principles of Marketing (BA 330) | |
| Computer Science I (CS 200) or Web Development I (CS 210) |
Core Requirements (24 credits)
| Advanced Business Applications of Databases (BA 384) or Databases (CS 360) | 4 |
| Direct Marketing (BA 435/535) | 4 |
| Internet Marketing and E-Commerce (BA 436/536) | 4 |
| Computer Science II (CS 257) or Web Development II (CS 295) | 4 |
| Introduction to Multimedia (AM 233) | 4 |
| Web Authoring (AM 337) | 4 |
Electives (8 credits)
| Seminar (BA/CS 407)1 | 4 |
| Practicum (BA 409)12 | 4 |
| Applied Business Research (BA 428)12 | 4 |
| Business Planning (BA 499)12 | 4 |
| Design for Multimedia (AM 334) | 4 |
| Web Interface Design, Graphics, and Animation (AM 338) | 4 |
| Graphic Design (ART 344)2 | 4 |
| Digital Interactive Studio (ART 351)2 | 4 |
| Visual Basic (CS 380) | 4 |
| Client-Server (CS 432)2 | 4 |
| Corporate Web Development (CS 433)2 | 4 |
| 1 | Must be in a related area and be approved in advance by the certificate advisor. |
| 2 | These courses have one or more prerequisites that are not included in the certificate curriculum, but are included in corresponding major or minor requirements. |
